Mutli-Comm. Campaign Analysis Report

Results from multi-communication campaigns are available in all existing reports except for the Campaign Analysis report. Instead, there is a Multi-Comm. Campaign Analysis Report:

The report includes a row for each multi-communication campaign showing:

• Efficiency= # Closed Tasks / (# of Steps Expired + # Closed Tasks) for all steps in the campaign
• # of Steps Expired = # of tasks in all steps that have progressed to the next step
• # Closed Tasks= # of tasks in all steps that have been successfully closed in a step

The efficiency results reflect the # of tasks successfully closed as a percentage of all tasks that have been either triggered to close or progress.

Note: If the efficiency of a particular step is very high, it may indicate that the associated communication type is most effective for this campaign. Depending on the campaign design, perhaps the communication type should have been used earlier in the steps.

 

Selecting a campaign opens a detailed Multi-Comm. Campaign Analysis Report .